Competitor win tracking, inside Claude

No new dashboard. Claude connects to the source data and answers there.

Every bid team has a mental list of the three or four firms they keep losing to, and almost none of them can say precisely where those firms are winning. The information is public. It is also spread across hundreds of individual award notices in a dozen systems, which is why the list stays mental and stays approximate.

Asking Claude to assemble it turns a research project into a question. Where has this supplier won in the last two years. Which agencies keep going back to them. Are they winning on price, on framework position, or because nobody else bid. The published record answers the first two directly and gives you enough to reason about the third.

The value shows up in territory decisions rather than individual bids. Discovering that a competitor has quietly taken four contracts from one agency tells you something about that relationship worth knowing before you spend a quarter chasing it. That is a strategic read, and it needs the whole picture rather than the notice in front of you.

Use cases

Who is buying, and what is next

What an agency has bought, from whom, at what value, and on what cycle. Contracts coming up for renewal are the pipeline nobody has published yet.

Who you are up against

The suppliers who keep winning in a category, with their award history and estimated win rate. Know the incumbent before you commit a team to the response.

What the work goes for

Awarded contract records with values and dates. Price against evidence of what this buyer has paid before, not against a guess.

What is live right now

Open opportunities across every covered portal, filtered by the criteria your team actually qualifies on.

Tell us what you would want it to answer.

Four questions, so the conversation is useful. We come back to you directly.

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Questions

Can we track several competitors at once?
Yes. Comparing two or three suppliers across the same buyers is often more useful than looking at one, because it shows where a category is genuinely contested and where it is not.
Does it show what competitors bid, or only what they won?
What they won, since that is what gets published. Losing bid values are rarely released by any publisher, so any service claiming otherwise is estimating.
How would we use this alongside a CRM?
Most teams use it to inform what goes into the CRM rather than to replace it. The award record is external evidence about a market; your CRM holds your own activity.
Which markets does the win data cover?
The US, UK, Canada, Australia, New Zealand and others, following public sources. Cross-border competitor tracking is one of the harder things to do by hand, so multi-market teams tend to get the most from it.